The Anchor Film
A film that makes people curious enough to come.
Every place makes a claim. One person who lives it is the proof. Four to five hours on site, delivered in 72 hours.
Why it works
A “pretty video” can cost you the visit.
Drone shots and cool edits are eye candy at best. They don’t create emotional proof. They give people the gist, so they feel they’ve seen it and skip the trip. An Anchor Film shows what they’d experience, through the person who lives it, and leaves them wanting to see it for themselves.
Why people travel
Escape, and something new.
Travel research keeps coming back to two motives: getting away from the everyday, and finding something you can’t get anywhere else. Most tourism marketing looks the same from place to place, so it offers neither.
Who it's for
Who comes to mind?
It’s been on the same road for forty years. Everyone in town knows the name. Online, it looks like every other place like it: a few photos, the hours, reviews that say “great spot.”
What nobody sees is the person who opens the doors each day, and the reason they still do.
People know it’s there. They just don’t know why it’s worth the drive.
If a place came to mind, it’s for them.
A high-stakes case to prove? If what's riding on it is funding, public trust or a reputation, that's the Mastertape.
See the Mastertape →Not for chains, price shoppers, or anyone after a steady stream of social clips.
What they get
One film. Everything it needs to work.
Built for the homepage, the listing, the front desk and the feed.
Example kit: the cuts and stills from one project.
A short call
We learn the business and who carries it.
Four to five hours on site
Time with them, where it happens.
Delivered in 72 hours
The film, the cuts and the stills.
A sit-down
How to put it to work, and what's next.
It’s the place’s own film, not a seasonal promotion, so it holds as long as the place stays true to it. All of it is theirs to use anywhere, for good.
The work
Each from a single visit.
Watch one and you'll know who else it's for.
Investment
Fixed. The film, the cuts, the stills and the sit-down.
In return: a short testimonial, permission to show the film, and a 90-day check-in.
When the ten are booked, it closes for the year.
For partners
Who comes to mind? Name three.
An introduction.
Every film, free to use and share.
