The Mastertape
We find the one person whose story proves what you're for.
Every organization makes a claim. Most can’t prove it. We find the person whose story does.
What it costs
What does it cost to be known for less than you are?
Some organizations carry a whole region's story and still read as background. The work is real. Nobody feels it. The Mastertape gives them one person to care about. When an audience wants what that person wants, they move with them. Psychologists call it narrative transportation. It's what we build for.
Misread
People think they know what you do. They know the smallest version of it.
Flat
The work is real. Nothing in how it's told makes anyone feel it.
Unclear
Funders, partners and the public each describe you differently. Or not at all.
The region pays too
When a cornerstone of the region reads as “blah,” everyone around it pays for it.
Who it's for
Who comes to mind?
Size isn't the test. Stakes are. If a few names come to mind, it's for them.
- The national park people think is just tours
- The land trust protecting what everyone drives past
- The historical society with real stories and no audience
- The regional organization nobody can quite explain
- The 100-year-old company known for less than it is
Mainly need people to visit? If the cost of getting it wrong is lost visits, start with an Anchor Film.
See the Anchor Film →How it works
Weeks inside, before anyone decides what the story is.
We understand it before we tell it. The first two steps are where the story gets found.
Embed
Real time inside, with leadership, staff and the people they serve.
Translate
We find the one character whose story proves the case, wherever it lives.
Capture
We film it with the weight it deserves.
Archive
The film, the cuts and a plan to put it to work for years.
The work
One person. A whole region's story.
Watch it, then think of who in your network has a case like it.
More work from across the region.
Introduce us
Who do people not get? Name three.
An introduction.
A conversation. No quote until we've listened.
Not sure which fits? Start with an Anchor Film.
